
About the Course
Sales Mastery 101 – Building Connections That Convert is a 2-hour live webinar designed to help professionals succeed in today’s relationship-driven sales environment. As buyers become more informed, selective, and value-focused, sales success is no longer about aggressive pitching—it is about trust, emotional intelligence, and a disciplined process that delivers consistent results.
This program introduces participants to modern, customer-centric sales strategies that blend human connection with structured frameworks and time-management excellence. Participants will learn how to identify high-value prospects, communicate with clarity and confidence, manage objections effectively, and build long-term client relationships across both B2B and B2C contexts.
The webinar covers the complete sales journey—from prospecting and preparation to presentation, objection handling, closing, and follow-up—using a clear, six-step universal sales process. Special emphasis is placed on managing time and priorities through proven tools such as the 80/20 Rule, the Eisenhower Matrix, and time-blocking techniques, enabling participants to focus on activities that drive maximum impact.
Through practical insights, real-world examples, and actionable frameworks, Sales Mastery 101 helps participants move from reactive selling to a proactive, disciplined approach. By the end of the session, attendees will gain a repeatable sales system that strengthens relationships, improves conversion rates, and supports sustainable sales performance.
Your Instructor
Pro. Siddhartha Bose

Assistant Professor (Faculty in Marketing Specialization) & Management Development Program Coordinator and Trainer @ Pillai Institute of Management Studies and Research (PiMSR), Teaching and Research Excellence

